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Top 10 Internet Marketing Training Schools in Lagos, Nigeria

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What digital marketing course can you take to improve your marketing skills?

Not only are entrepreneurs required to have digital marketing skills, but so is anyone working in the field. Even if your startup isn’t yet in its early days, you have to have a marketing team. The most successful founders are able to have a working knowledge of every aspect of the business so they can oversee digital marketing campaigns.

These are the top five free online courses that will help you improve your digital marketing skills.

Over 100,000 participants from more than 100 countries have taken part in the Google Online Marketing Challenge over the past eight years. The online course covers introductory digital marketing and search engine marketing. It also includes modules that cover search advertising, display ads, mobile, social media, analytics, video, and search engine marketing. This makes it one of the most comprehensive courses for beginners. It is also unique because Google grants learners $250 AdWords funds to be used over three weeks to create an online advertising campaign for their business or non-profit. Google offers prizes for the most successful learners.

This course is great if you are looking for an online digital marketing course that offers a competitive edge and real-world experience.

You can accelerate your digital marketing career by earning a digital certification. This certifies you in search engine optimization (SEO), SEO marketing (SEM), and social media marketing.

The Digital Marketing course will introduce you to the basics of digital marketing. This includes brand positioning, digital strategy, mobile marketing, analytics, understanding your audience, and digital strategy. Learn how to use SEO tools to find the best keywords, conduct effective keyword research and create customer personas. This will allow you to write persuasive copy and content that connects with your audience.

Define and Understand Your Customers

Your holistic digital marketing strategy should include customer personas as well as their journey.

The Essentials of Copywriting

Learn the key ingredients to great copywriting, and then get some practice in writing persuasive copy.

Complete and Effective Research

Find out how qualitative and quantitative research can be used to help you develop your digital marketing strategy.

Use Effective Content Marketing Strategies

Find out how to combine seasonal and evergreen content to support your marketing goals.

Attracting & Engaging Audiences

Modern digital marketers have discovered that search engines are one of the most effective digital channels. They engage targeted audiences with high buy intent and drive them to your website. This course will teach you the difference between Search Engine Marketing (SEM), and Search Engine Optimization. You’ll also learn how to use paid and organic traffic in your digital marketing strategy. Google Ads will give you hands-on experience in keyword research and creating effective ads that match your digital strategy.